Not your basic swimwear

Hi, I’m Laura, the founder of Blonde The Label. I started this brand because I was tired of swimwear that felt safe, predictable, or cookie-cutter. I wanted pieces that were bold, fun, and unapologetically edgy — swimwear that felt like a statement, not just a necessity.

My Story:

Blonde The Label grew from a passion for fashion, color, and creativity. I have an BA HONS in Fashion design and also created some amazing garments for music stars such as Heather Small and also been used in music videos of the likes of Rosie McClelland and other small artists. Every design reflects my love for vibrant prints, textures that move, and details that make you feel seen. I handcraft each piece in small batches in the UK — from concept to finishing touches — to ensure it’s made with care and personality.

Why Handmade Matters:

When you wear Blonde, you’re not just wearing swimwear — you’re wearing a piece of my vision. I choose every fabric, trim, and embellishment myself, so every tassel, bead, and stitch tells a story. Limited drops mean each piece is as unique as the person wearing it.

My Philosophy:

I design for people who are fearless, confident, and ready to embrace life in color. Blonde is about more than bikinis — it’s about expressing yourself, standing out, and owning your confidence.

Join My Inner Circle:

Being part of the Blonde community means you get first access to new drops, behind-the-scenes insights, and exclusive pre-order opportunities. Sign up and come along for the ride — it’s going to be bold, fun, and unforgettable.